THE HIDDEN SECRETS TO HEALTH - WHY YOUR SKINCARE PRODUCTS MATTER

March 13, 2019 by Renee Tavoularis

PLANTED IN BEAUTY Founders, Lynne Florio and Renee Tavoularis, were interviewed on Voice America’s “Hidden Secrets to Health" show by host Kristina Cole, Functional Medicine Health Coach. Hidden Secrets to Health is about uncovering lifestyle choices that are impacting your health. 

The knowledgeable trio chats about everything from how to establish credibility as a natural, organic beauty brand to the current U.S. FDA beauty landscape, to embracing the aging process. Below are some highlights and tips of their conversation. The full interview can be heard here. 

WHAT WAS THE PIVOTAL POINT IN YOUR CAREERS WHEN YOU DECIDED YOU WANTED TO START YOUR OWN SKINCARE LINE AND TRANSITION TOWARDS A HEALTHIER LIFESTYLE?

Lynne & Renee have had a long history together, working side by side for 20+ years at La Prairie (Lynne functioned as Global Brand President; Renee was Global Vice President E-Commerce and Digital Marketing). We had incredible milestones and successes in business, but that came at a price. We lacked balance; we lacked time for self-care and well-being (ironic considering we were in the beauty industry!). And yes, there was the cliché of turning 50 and 60; and the questions that we were struggling with, “Am I content, Am I living the best version of myself, Is this what I want to do with the rest of my life.”

We had often spoken of collaborating on a business, and we said if we were to do that, it was crucial that it fulfilled a passion and a purpose and spoke to where we were currently in our lives ~ and that very much included wellness. Our own personal desires and goals to be “well within” ourselves served as a catalyst to create our business platform. As a result, we created our digital platform, wellwithinbeauty.com and our natural, organic skincare collection, Planted In Beauty. 

HOW DO TOXINS AND CHEMICALS EFFECT YOUR SKIN HEALTH AND WELLNESS?

First of all, it’s important to understand the current landscape of the U.S. beauty industry standards. Briefly,

• 1938 was the last time a law was passed addressing the chemicals in our personal care products.
• In the U.S. there are over 11 banned ingredients in our products. In the European Union, there are more than 1,300 ingredients
• There are over 10,000 chemicals being used in our personal care products
• The incidence of cancer in the US has increased from 1 in 20 to 1 in 8; and, 1 out of 5 personal care products have ingredients that are linked to cancer.

Many of us are aware that our skin is our largest organ. But may not know that 60% or more of the products we topically apply onto our skin have the potential to be absorbed into the bloodstream and circulated to our cells.

According to a survey by the Environmental Working Group, the average adult uses about 9 personal care products daily. On Average, this can amount to about 168 chemicals each day. These products are applied and absorbed into the skin. This absorption allows them to enter your bloodstream and impact the way your body functions. We’re talking about products with ingredients that have the potential to not only cause skin irritations but to cause cancer, disrupt hormone production, and lead to reproductive or developmental impairments. The frightening reality is that many of us are being exposed every single day. That's why one great way to implement a healthier, more sustainable lifestyle is by choosing non-toxic personal care products! 

WHY ARE ORGANIC INGREDIENTS BETTER FOR YOU?

Organic plant matter is made up of the same vitamins, minerals, fatty acids, enzymes and amino acids as the human body, so our skin absorbs them readily and circulates them to the rest of the body. Once absorbed, they can help with everything from increasing collagen production and improving circulation to restoring discoloration and diminishing visible signs of aging, leaving skin looking vibrant and healthy. An additional benefit of switching to organic skincare and beauty products is a peace of mind from knowing that you are nourishing your skin with natural ingredients that are good for both you and the environment. 

WHAT CERTIFICATIONS DOES PLANTED IN BEAUTY HAVE?

Credibility was crucial to us – there’s lots of confusion around what it means to be natural, organic, clean, non-toxic with very little FDA regulation. To provide assurances and complete transparency for our consumers, we sought out independent, unbiased, 3rd-party experts. Planted in Beauty proudly holds 4 certifications.

• Ecocert Cosmos Organic Verifies the actual amount of natural and organic ingredients, and the percentages in each product. They also ensure the toxic free ingredient integrity from plant seed to end product, and that eco- friendly packaging, sustainable farming and manufacturing practices are withheld.
• EWG Verified from Environmental Working Group Has Strict criteria for transparency, healthfulness and safety. This includes the avoidance of ingredients that have been flagged for potential health concerns, and that there is full disclosure of ingredients within the product.
• Certified Vegan Seal: Our entire line is vegan, meaning there are absolutely no animal ingredients, products, or bi-products.
• Leaping Bunny: No animal testing used in any phase of product development.

WHAT IS YOUR COMPANY’S MISSION?

Our mission is to offer consumers information, services and natural, organic products to support their skin health and wellness journey. Our philosophy embodies a holistic approach inclusive of beauty, nutrition, and lifestyle practices; and believe that this is the most sustainable way to achieving long-lasting beauty wellness both inside and out.

Today’s consumer knows the connection between the products you put on your skin and your personal nutrition and lifestyle choices is integral to your skin health and overall well-being. And, more and more consumers are seeking holistic beauty regimens in line with this idea, centering on inner and outer beauty and wellness to help manage the aging process holistically by embracing healthy aging – celebrating it versus fighting it. We strongly believe that a new perspective on how to approach aging and wellness can go a long way when trying to look and feel better. 

PLANTED IN BEAUTY Skincare and our ingestible skin supplements, Inside Out Skin Wellness is a fully integrated and holistic approach to Skin Health – working outside in and inside out.

WHAT ARE YOUR THOUGHTS ON AGING? 

We strongly believe that a new perspective on how to approach aging and wellness can go a long way when trying to look and feel better. We consider ourselves and our customers wellness seekers, and we’re all on our own individual wellness journey. The journey is constantly shifting, changing, evolving. We welcome those changes and embrace all that comes with it… To us, it's far more important to look and feel the best you can for where you are in life than strive for the days of your youth.  After all, aging is inevitable; chasing the clock backwards is wasted effort. Why not embrace aging?  Why not celebrate it at whatever age you are?

When we appreciate and love who we are (just as we are) and take steps to value ourselves at all stages, we radiate from the inside out.
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